nastasia Beverly Hills (ABH) is a globally renowned beauty brand celebrated for its high-quality cosmetics, particularly its brow products, eyeshadow palettes, and face makeup. Founded in 1997 by Anastasia Soare, a Romanian-born entrepreneur and beauty innovator, the brand revolutionized the beauty industry by introducing the Golden Ratio® method for eyebrow shaping, which became a standard in modern brow grooming.
ABH gained widespread popularity with its signature Brow Wiz®, Dipbrow® Pomade, and Brow Definer, setting the standard for perfectly sculpted brows. The brand quickly expanded its product line to include high-performance eyeshadow palettes, lip products, foundations, and highlighters, all known for their pigmentation, blendability, and professional-quality formulas.
One of the defining moments for ABH was the launch of its Modern Renaissance Eyeshadow Palette, which became a cult favorite due to its warm, highly pigmented shades. This success was followed by trendsetting products such as the Norvina Collection, Soft Glam Palette, and Contour Kits. The brand has also introduced liquid lipsticks, highlighters, and setting powders, all embraced by makeup enthusiasts and professionals alike.
Beyond products, Anastasia Beverly Hills has built a strong presence on social media, particularly Instagram and TikTok, where it engages with millions of beauty lovers worldwide. ABH remains a leader in beauty innovation, continuously evolving to set new trends while staying true to its core principles of artistry and quality.
With a commitment to cruelty-free formulations and inclusivity, ABH has cemented itself as a powerhouse in the cosmetics industry, offering products that cater to a diverse range of skin tones and makeup styles. Today, it remains a go-to brand for makeup lovers seeking professional-quality beauty products.
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